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Salespeople Contribution to Innovation in the Firm: Can Generativity Be a Driving Force?

Bruno Lussier , C. Lacroix , Jean-François Ouellet
American Marketing Association (AMA), 2014 Winter Marketing Educators Conference, Feb 2014, Orlando, United States
Conference papers hal-02111238v1
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Salespeople Contribution to Innovation in the Firm: Can Generativity Be a Driving Force?

Jean-François Ouellet , Caroline Lacroix , Bruno Lussier
2014, 19 p
Other publications halshs-01185794v1